Spring at TED2006
Crisp blue February morning in Monterey. Opening ceremonies, so to speak, begin at 2 Pacific, but early buzz pre-created in the upper deck of the Monterey Marriot- where mini sessions in the new-this-year TED University are going on in 16 breakout rooms. These are as diverse as the head of Yahoo! Europe enlightening on how to conduct a symphony, optimizing personal performance through genetic expression, which is controllable through nutritional choices in the immediate term and in the aggregate, to what I learned from being paralyzed.
In the halls, during what looks remarkably like passing period, I see Steve Jurvetson with his trademark look of vibrating curiosity, Arch Meredith energized and incredibly how do you say , Chez Lui, in this space... and out on the deck Gillian, met last night on the hop from LAX to Monterey...she's the executive director of Witness, Peter Gabriel's brainchild which uses video and film to address human rights challenges on a global scale: Witness . Everyone should help her achieve their mission! Only in transparency can change happen, and this is what Witness enables.
Open-ness everywhere, as the assumption is "excellence is the norm".
One session, on asking better questions, causes me to think yet again about the ladder of inference, and how quickly different people go up that ladder- that is to say- misinterpret and react based on their own filters. How can we ask better questions, and become self aware enought to know when we are going up the ladder of inference in an abrupt manner. This is a very important question in our organization, and assessing how quickly people go up the ladder and how to interrupt that cycle is pretty critical to our culture- there's not a lot of room for conflict due to miscommunication.
Another, which was sadly difficult to hear, was on the new literacies for children- aural, visual and digital, and how our emphasis on number and letter literacies is a legacy that will not serve our children well. Moreover, there is an assertion that there are 4 kinds of thinking- creative, critical and synthesizing (or constructive)- and that we are trained in the critical thinking skills, but not necessarily in the others. Will post links to this when they become obvious.
Another was on the future of advertising, and the utter and complete reinvention thereof in the coming years- how all the old rules are gone, and its wild wild west of relationship and engagement with the customer. My only questions are: does the customer care enough to engage? How can a brand marketer think, with the 1000s of micro purchase decisions a customer has, that they will truly engage on more than a few key decisions? An audience member brought up relevance versus relationship- it seems the answer is in a combination of the two.
There is an air of expectation here, as things are getting ready to really kick off.
Lessons for SpringCM, and we have not yet begun....
1) Are we asking the right questions, to get to true root causes in our market facing stuff?
2) How are we creating a 2 way dialogue with our customers and prospects? Greg- get that chat and IM pulled through the site?
Smooches.
In the halls, during what looks remarkably like passing period, I see Steve Jurvetson with his trademark look of vibrating curiosity, Arch Meredith energized and incredibly how do you say , Chez Lui, in this space... and out on the deck Gillian, met last night on the hop from LAX to Monterey...she's the executive director of Witness, Peter Gabriel's brainchild which uses video and film to address human rights challenges on a global scale: Witness . Everyone should help her achieve their mission! Only in transparency can change happen, and this is what Witness enables.
Open-ness everywhere, as the assumption is "excellence is the norm".
One session, on asking better questions, causes me to think yet again about the ladder of inference, and how quickly different people go up that ladder- that is to say- misinterpret and react based on their own filters. How can we ask better questions, and become self aware enought to know when we are going up the ladder of inference in an abrupt manner. This is a very important question in our organization, and assessing how quickly people go up the ladder and how to interrupt that cycle is pretty critical to our culture- there's not a lot of room for conflict due to miscommunication.
Another, which was sadly difficult to hear, was on the new literacies for children- aural, visual and digital, and how our emphasis on number and letter literacies is a legacy that will not serve our children well. Moreover, there is an assertion that there are 4 kinds of thinking- creative, critical and synthesizing (or constructive)- and that we are trained in the critical thinking skills, but not necessarily in the others. Will post links to this when they become obvious.
Another was on the future of advertising, and the utter and complete reinvention thereof in the coming years- how all the old rules are gone, and its wild wild west of relationship and engagement with the customer. My only questions are: does the customer care enough to engage? How can a brand marketer think, with the 1000s of micro purchase decisions a customer has, that they will truly engage on more than a few key decisions? An audience member brought up relevance versus relationship- it seems the answer is in a combination of the two.
There is an air of expectation here, as things are getting ready to really kick off.
Lessons for SpringCM, and we have not yet begun....
1) Are we asking the right questions, to get to true root causes in our market facing stuff?
2) How are we creating a 2 way dialogue with our customers and prospects? Greg- get that chat and IM pulled through the site?
Smooches.
posted by Christine at 1:39 PM
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